(KNZA)--The 21st annual Jingle Bell Ride will hit the streets of  Hiawatha Sunday.

Organizers says the goal of the ride is to help the less fortunate children in Brown County experience the joy of Christmas.

Around 60 riders are expected to participate in the event, riding around town to pick up new unwrapped toy’s for children up to the age of 18 along with monetary donations.

Rider registration will begin at 10:30 Sunday morning on the south side of the Courthouse Square, followed by festivities beginning at 11:00....including face painting and the arrival of Santa Claus and Mrs. Claus.  

A parade, at 1:00, will happen on Oregon Street prior to the riders beginning the collection of donated gifts.

If you would like to donate a toy or a monetary gift your asked to call 785-741-0861.

Last year, the Jingle Bell Ride helped more than 90 families and provided toys for around 300 children.