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MSC Radio expands Topeka coverage; acquires four stations

(MSC News)--The locally owned MSC Radio Group is strengthening its already substantial, regionwide coverage, growing its northeast Kansas footprint by increasing its presence in the Topeka market.

MSC Radio Group has reached an agreement with Connoisseur Media to acquire four radio stations serving the Topeka market, including three FM stations that have consistently ranked among the market’s top performers, and one of Kansas’ most historic broadcast properties.

The acquisition includes KSAJ FM, “98.5 Jack FM,” the market’s top rated station, WIBW FM, “The Big 94.5 Country,” KTPK, “Country Legends 106.9,” and WIBW AM 580, a 100 year old station and longtime staple of Kansas media known for its agriculture and sports programming, which is also simulcast on 104.9 FM.

The transaction is pending regulatory approval by the Federal Communications Commission and is expected to close in early summer. Upon completion, MSC Radio Group will grow to a total of 10 radio stations and 12 positions on the FM dial, further strengthening its ability to serve listeners, businesses, and communities across the region.

Justin Fluke is the president and majority owner of MSC Radio Group. He has been with the company since 2001, joined the management and ownership group in 2014, and assumed the role of president in 2022. Fluke credits the company’s growth to a talented and dedicated staff, and highlights additions to the ownership group over the past four years, including Jake Spalding, Wade Gerstner, and Seth Tollefson, giving them recognition for what he calls "their long-standing passion for broadcasting and proven success in the industry."

Fluke says, “We’re honored to continue the strong legacy of these outstanding Topeka radio stations,” Fluke says. “They’ve been established leaders in the market and across the state of Kansas for many years, and we’re excited to build on that history while bringing truly local ownership and operation back to the Capital city. As the only radio group operating in Topeka, our focus will be on serving and engaging listeners, supporting local businesses, and strengthening community partnerships. This acquisition allows MSC Radio Group to grow our footprint across Northeast Kansas while continuing our commitment to local news, sports, agriculture, and keeping our communities informed and connected.”

MSC says it plans to continue operating the new stations with a strong emphasis on local programming, community involvement, and building relationships with listeners and advertisers, with a focus on timely news and information, local sports coverage, and meaningful engagement across the communities it serves.

MSC Radio Group, also known as KNZA, Inc., is based in Hiawatha and has served Northeast Kansas, Southeast Nebraska, and Northwest Missouri for nearly 50-years. The company currently operates six stations, KNZA 103.9 FM, KMZA 92.1 FM, KLZA, Sunny 101.3 FM, KTNC 1230 AM, and KAIR 93.7 FM, along with regional MSC News and MSC Sports platforms, five live online sports streaming channels, and a full suite of advertising solutions including digital, print, direct mail, and specialty publications.

Editor's note: the full press release is below

 

FOR IMMEDIATE RELEASE

MSC Radio Group Expands with Acquisition of Four Topeka Radio Stations

Hiawatha, KS — [March 30th, 2026] — MSC Radio Group (KNZA, Inc.) has reached an agreement with Connoisseur Media to acquire four radio stations serving the Topeka market, including three FM stations that have consistently ranked among the market’s top performers and one of Kansas’ most historic broadcast properties. The acquisition includes KSAJ-FM “98.5 Jack FM,” the market’s top-rated station; WIBW-FM “The Big 94.5 Country”; KTPK “Country Legends 106.9”; and WIBW-AM 580, a 100-year-old station and longtime staple of Kansas media known for its agriculture and sports programming, which is also simulcast on 104.9 FM. 

The transaction is pending regulatory approval by the FCC and is expected to close in early summer of this year.  Upon completion, MSC Radio Group will grow to a total of 10 radio stations and 12 positions on the FM dial, further strengthening its ability to serve listeners, businesses, and communities across the region.

Justin Fluke is the President and majority owner of MSC Radio Group, having been with the company since 2001. After joining the management and ownership group in 2014, he assumed the role of President in 2022 and has since led MSC’s expansion while reinforcing its commitment to locally owned, community-focused broadcasting. Fluke credits the company’s growth to a talented and dedicated staff that has helped elevate MSC Radio Group and position it for continued success. He also highlights additions to the ownership group over the past four years that include: Jake Spalding, Wade Gerstner, and Seth Tollefson, recognizing their long-standing passion for broadcasting and proven success in the industry. 

“We’re honored to continue the strong legacy of these outstanding Topeka radio stations,” Fluke says. “They’ve been established leaders in the market and across the state of Kansas for many years, and we’re excited to build on that history while bringing truly local ownership and operation back to the Capital city. As the only radio group operating in Topeka, our focus will be on serving and engaging listeners, supporting local businesses, and strengthening community partnerships. This acquisition allows MSC Radio Group to grow our footprint across Northeast Kansas while continuing our commitment to local news, sports, agriculture, and keeping our communities informed and connected.”

As MSC Radio Group strengthens its presence in the Topeka market, they plan to continue operating the new stations with a strong emphasis on local programming, community involvement, and building relationships with listeners and advertisers. The company’s approach remains rooted in providing timely news and information, local sports coverage, and meaningful engagement across the communities it serves.


About MSC Radio Group (KNZA, Inc.)

MSC Radio Group is a locally owned and operated media company serving Northeast Kansas, Southeast Nebraska, and Northwest Missouri. The company operates six radio stations along with regional MSC News and MSC Sports platforms, five live online sports streaming channels, and a full suite of advertising solutions including digital, print, direct mail, and specialty publications. For nearly 50 years, MSC has been committed to serving its communities through trusted local content, strong partnerships, and meaningful connections with audiences and advertisers. With a focus on local decision-making and community engagement, MSC strives to inform, connect, and help the communities it serves continue to grow and thrive.

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