Registration Open for Strategic Direct and Niche Marketing Workshop
Livestock producers and wholesale buyers of animal products are invited to attend a Strategic Marketing Workshop and Farm Tour on September 21, 2012, from 9:00 am to 5:00 pm. The workshop will be held at American Legion Post 76, 506 Washington Street, Concordia, KS, and the farm tour will follow at Lazy S Farms, 616 N. 1000th Road, Glasco, Kansas.
The workshop will feature livestock producers and experts with knowledge and experience in business planning and enterprise, creating a successful “brand” and identifying the best market for your products, and regulations pertaining to direct marketing livestock and poultry products. Workshops sessions will give participants the information and tools necessary to incorporate new marketing strategies, such as direct and niche marketing, into their existing operations in order to help increase profit margins, manage risk in tough times, and expand their customer base
Speakers include livestock producers who are successfully utilizing strategic marketing techniques to increase revenue, representatives from the Kansas Department of Agriculture who will answer questions about marketing and regulations, and representatives from Kansas State Research and Extension.
All types of livestock and livestock products will be represented at the workshop, including cattle, sheep, goats, pigs, turkeys, and chickens, and meat, eggs, cheese, and milk. A broad spectrum of animal husbandry philosophies, including grass-fed, organic, humanely raised, pasture-raised, and heritage breeds, will also be represented.
An afternoon tour of Lazy S Farms will provide a close-up look at how one farm has incorporated direct and niche marketing into their operation. Larry and Madonna Sorell breed and raise six varieties of heritage livestock on their farm outside of Glasco, KS, including Red Wattle pigs, Standard Bronze turkeys, Katahdin sheep, Jacob sheep, Scottish Highland cattle, and Large Black hogs.
The Sorells have been featured in Time magazine, the New York Times, and the Kansas City Star, and their Red Wattle pork is featured in some of the finest restaurants in the world. The Sorells sell their products through a variety of outlets including Heritage Foods USA, directly from the farm, the Salina Farmers Market, Prairie Land natural grocery store in Salina, and Local Burger restaurant in Lawrence. The Sorells also run a bed and breakfast on the farm, and are working with a number of young farmers in their area to bring a new generation of farmers into raising heritage breeds.
The cost of the workshop and farm tour is $35, and includes a BBQ lunch provided by Heavy’s BBQ, a morning snack, and an old-fashioned ice cream social at the end of the farm tour to cap-off the day. Workshop attendees will also receive a free copy of KRC’s, hot-off-the-press, Finding Your Niche: A Direct Marketing Guide for Kansas Farmers. The 150+ page guide is chock-full of information guaranteed to help farmers and ranchers get successfully established in direct marketing.
To register, or for more information, please visit the Kansas Rural Center website, www.kansasruralcenter.org/, or call 785-873-3431. Registration deadline is Friday, September 14.
The workshop is funded by a USDA Risk Management Grant to the Kansas Rural Center, and is co-sponsored by the Kansas Center for Sustainable Agriculture and Alternative Crops, Kansas State University Research and Extension, and Kansas Farmers Union.
MOST VIEWED STORIES
Holton woman killed in Jackson Co car-deer accident
Revised flood predictions along the MO River
Lancaster shooting, threats, land man in jail
Valuation change notices coming soon for Nebraska residents
Case dismissed in charity fraud allegations
Three injured in Thursday Jeff Co collision
Atchison Police probe car wash thefts
One injured in Jeff Co collision
KHP pursuit ends in Jackson Co
Whiting woman sentenced in theft of fire dept. funds
Jeff Co North USD 339 bond issue defeated
Atchison Co's Laurie seeks another term as Sheriff
Atchison's Amelia fireworks voted 3rd in nation
Atchison Co vets to honor comrades Monday
USD 415 board holds special meeting
Former KS AG files for Congress
Brown Co Commissioner files for re-election
LATEST STORIES
Kansans, Moran, honor fallen on Memorial Day
HCF Match Day event raises more than $230K
Plans underway for " No Summer Hunger" program
Whiting woman sentenced in theft of fire dept. funds
HCC hires new Vice President for Academic Affairs
One injured in Jeff Co collision
Holton woman killed in Jackson Co car-deer accident